I’ve been considering blogging for months, perhaps even a couple of years. And today –- thanks to a confluence of different events in my life in recent weeks -- is the day that I’ve decided to take the plunge. Here’s what happened:
1) Starting about six weeks ago, my business partner, Ron, and I began some serious business soul searching. We boiled down what we do to “helping underdogs win.” Those three words (and the groundwork that led up to it) define not just our company, but my personal point of view on marketing, business and life.
2) My wife was told her heart had been weakened by a drug that she was taking as part of her chemotherapy treatment. This shook me to my core. We had survived a cancer diagnosis, surgery, and chemo. We put our faith in the medical system. But now, it turns out, the very thing that was suppose to help was causing harm. More than any other single event, this diagnosis crystallized how tenuous life is. And how important it is that you create the life you want, every day.
3) Last night, I sat on my front porch talking with my wife about the start-up she is currently working on. I shifted to marketing consultant mode, running down a list of strategies and related tactics that she can use to get noticed, gain repute, and, ultimately, succeed. Then I turned the mirror on myself: why wasn’t I doing everything I was recommending, including blogging?
And with that, this blog was born. Yes, I feel like I’ve shown up late to the party. After all, guys like Seth Godin have been blogging for five years or more.
But, as the say, today is the first day of the rest of your life. So let’s get started…