I bought my wife chocolates valentine's day (original, I know). But these weren't just any chocolates. They were Carre Chocolates. Beautiful, delicious and often-handcrafted chocolates from Belgium.
They are wonderful. The first time I tasted them (my wife gave me one bite) I knew I would go back. That got me wondering: what took me so long to try them in the first place?
I'd known about the business for at least four years; I'd read about their opening in the local paper. But never went in.
I drove by their store nearly every day for two years. But never went in.
After they moved, I walked by their location at least a dozen times. But never went in.
In various conversations over then past couple of years I've had no less than five brief conversations where somebody mentioned Carre. Still, I never went in.
Finally, I had a real need. It was V-day. I had nothing. I needed something. So made the run to Carre.
What took me so long? I'm not sure. And when will I be back? Again, not sure. Now, if they could offer some sort of simple subscription--a Carre chocolate of the month kind of thing--I would probably be the first to sign up. Even better if they'd same-day deliver them to my office so that I could bring them home to my wife -- and get all the credit.
At a minimum they could have asked for some contact info so they could send a survey, specials, reminders, etc. I would have said yes.
So what is the point? Getting me (or anybody else) in is hard. But it's just the start. What are you doing to be certain you're inviting me to continue the relationship?