Modern brand building = commitment, not campaigning.
This election season (1.5 years?!) reminds us of all the problems with campaigns:
They're constantly changing.
They're filled with lies.
Etc, etc, etc...
But the issues that political campaigns have are exactly the same as the issues that brands face. So let's change it. Paul Isakson put together this great presentation on modern brand building. Reviewing it is a good first step. Modern Brand Building