By any rational standard, GM needs to be reorganized. This behemoth of the auto industry is bogged down by too many old agreements, unnecessary dealerships, and redundant brands.
Its model was great 60 years ago. But it simply isn’t built for the 21st Century.
But I got news: your company probably isn’t either.
You have staff in the wrong positions. You have management that doesn’t know how to cope with employees checking Facebook and Twitter incessantly. You have a culture that seeks to control every message.
YOU need to be reorganized.
You need to be flexible. Interesting. Engaging. You need people who can organize, prioritize and act. You need to learn how to get social media on your agenda without (in most cases) letting it set the agenda.
And while you still may need a receptionist, fancy lobby and national TV spots, you should start with the premise that you probably don’t.
Instead, begin with the understanding that the most important thing is to connect with like-minded individuals. Then reorganize to meet their needs (and wants).
The good news is that underdog companies, whether based in Boise or Budapest, are best positioned to make this transition. Your size, focus and willingness to adapt make taking the necessary action -- action that establishment brands see as too radical or unpractical -- simple.
It’s OK if it is an evolution and not a revolution. But start today. Do something.
Where there is chaos, there is opportunity. The key is to be organized in such a way that you can turn it to your advantage.