If you have to use an asterisk when making a bold offer, re-think your offer. Here's an offer I saw on an ad in the Boise airport. The ad was for a local home builder...
Is there no obligation or not? Right away, I'm suspicious. The fine print read something like "some conditions apply." OK. Is that to the no obligation or to the free design? I don't get it.
Underdogs know that the only way to win against category leaders is by cutting the bullshit, acting like an actual human being, and being honest. Asterisks get in the way of that.
* This post has not been reviewed by the underdog effect legal department and may contain errors and/or omissions. Hell, it hasn't even been proofread. Use the information herein at your own risk.