Most of your customers are not loyal.
They are lazy and self-centered. (We all are.) This doesn’t make them loyal, it makes them habitual.
Your customers did not make their first purchase from you out of some deep-seeded personal devotion (that’s loyalty). They bought because they thought you could solve a problem or reduce a pain or provide some pleasure . And they continue to buy from you because you met or exceeded expectations or because it is too much of a pain in the ass to find another alternative (that’s habit).
Buying from you is a habit.
Habits are not always bad. Exercising is a good habit. But being delusional about having loyal customers, when you actually have habitual customers is dangerous.