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August 05, 2009



AMEN Jeff. Case in point. Starbucks. They know my name (not that they ever call me by my name), I'm there so often. Here's the deal. I can't stand Starbucks. The only reason I go there is because it's the closest drive through coffee to my house (aka habit). I estimate that I spent about $1,500 at Starbucks last year. It's not loyalty, it's convenience, at best.

Ben Young

Valid point, it's easy to pick an answer to a behaviour (ie repeat business) and assign it to your preference. What you're really saying is dig deeper, test, find out more.

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