Curious about what exactly this blog covers? Or what we mean by "underdog brand?" Here are a few links to past posts that give you a quick overview of what we're discussing here.
In addition, a paper on the rizen creative website includes some of these posts and adds some additional insights on our point of view. ***Download that paper here***
Why Blog? Why Now?
What is an Underdog, Anyway?
The Line Between "Underdog" and Just Plain "Dog."
Your Brand is a Lot Like Your Kids.
47 Ways to Get People to Root for Your Brand.